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Do you need marketing for your company?



Recently I learned that it really depends on the market conditions.

I had an epiphany moment while witnessing the 'Covid-19 induced' panic buying a couple weeks ago.  Everyone in the supermarket was just grabbing whatever was on the shelves without looking at the brands. Eggs and toilet papers of all brands and prices were snatched away by desperate shoppers, every pharmacy was short of masks, a mask now costs three times the price before the panic. And that moment I thought 'there is no place for marketing here when the demand of these products is so great that consumers do not care about the brands, features, and benefits'.

Now we are in the 3rd week of lockdown, but we are allowed to go out freely within certain hours and parameters to buy groceries and foods. Essential services are open as usual. There is no shortage of eggs, toilet papers, and masks. I started to notice certain brands of products tend to move faster than the other, masks with better quality that the little metal strip at the nose area forms its shape when you squeeze it onto the bridge of your nose are selling better than the ones do not. And that moment I thought marketing applies when consumers have the luxury to choose one brand from the other. 

Now we have to ask ourselves, what is the market condition for the business we are in? Is our product/service so highly sought after by customers that they would just buy from whoever the seller is? Or the customers can afford to compare and choose the one that is value-for-money to them? 


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